BAE_2025_REEL-high (3).gif

Brand Activations @Shopify

Brand Activations @ Shopify

We translate the Shopify brand into high-impact moments across products, culture, and community. As Creative Director supporting the BA&E team, I lead the brand and experiential design that spans flagship campaigns, experimental merch through Shopify Supply, and activations in Shopify NY and LA. At the core, we create work that inspires people to see themselves as entrepreneurs with Shopify.

The reel below represents projects from the first half of 2025, along with select work from late 2024.