Social media managers have dedicated their careers to finding success on Facebook and Instagram. And now, they’re sharing their lessons with the world. 🌎
In our new series Social Skills, we’re taking you behind the scenes with 7 of the industry’s best social media editors to learn the secrets of their success.
Social media managers have dedicated their careers to finding success on Facebook and Instagram. And now, they’re sharing their lessons with the world. 🌎
In our new series Social Skills, on Facebook for Business, we’re taking you behind the scenes with 7 of the industry’s best social media editors to learn the secrets of their success.
Role: Creative Director
In our second episode of Social Skills, we sat down with @r29unbothered’s Head of Social Laurise McMillian (@lauriseirl) to hear how she developed a beloved brand with community at the heart of it. ❤️Watch along as Laurise breaks down her social strategy, from brand guidelines to community engagement.
This week on Social Skills, we learn how to strike the right balance between organic and paid social media content from the team behind @luxottica’s iconic eyewear brand, @persol. 🇮🇹🌟
In this episode, Jarvis Macchi (@jarvismacchi), Roberta Merlino (@robertamerlino) and Roberto Di Raffaele (@robdiraffaele) share how they engage the Persol audience through organic content and optimize their strongest posts to reach new audiences. 😎
This week on Social Skills, digital marketing expert Jolene Sim tells us about how she founded her agency, MOB, after seeing a shift in advertising from print to social media. 📲
Now, she helps businesses optimize paid advertising for a living. “First, find out what to achieve, then figure out what to buy to get there,” she says. With clients in Singapore, Thailand, Malaysia, Indonesia and Vietnam and 10 years of experience, Jolene is full of tips for building a better business on social media.
From Messenger ads 💬 to re-thinking the way to plan a campaign 🧠, our third episode of Social Skills is full of actionable tips for any business. Check out the full episode here, then click the link in our bio for a deeper dive into Jolene’s business lessons.
This week on Social Skills, we’re learning about UGC, social media misconceptions, and how to create better goals from the world’s most adventurous camera company: @gopro. 📷🏄⛷️
In this episode, Katie Marylander (@katie_my_lady), Director of Global Social Marketing, walks us through everything from how to feature products in social media posts successfully to bringing your community content into ads.