The #BuyBlack Friday Show took place every Friday in November on the Facebook Shop tab, hosted by NY Times best-selling author, journalist, and TV host Elaine Welteroth. It included Live Shopping experiences that featured Black-owned small businesses and creators and celebrated Black culture. Great ideas for presents and stocking fillers could be found in our #BuyBlack Friday gift guide collections, which were available all month long in both the Facebook and Instagram Shop tabs. #BuyBlack Friday was global with programming not only in the US but in Brazil and Australia as well.