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Brand Activations @Shopify

Brand Activations @ Shopify

Shopify’s Brand and Audience Expansion team translates brand strategy into high-impact moments across products, culture, and community. As Creative Director, I lead the work that spans flagship campaigns, experimental merch through Shopify Supply, and experiential programs in Shopify NY, LA, and Soho. At the core, we create work that inspires people to see themselves as entrepreneurs with Shopify.

This reel represents projects from the first half of 2025, along with select work from late 2024.